From the pioneering work of politeness of the 70 `s there have been several applications of these studies in the most varied fields of human expression, but is by far in studies of political speech and advertising where these tests have been most successful in Latin America. It seems a simple formula and common sense the statement in a political campaign each candidate is responsible for enhancing its positive image and your opponent to avoid that and work the negative image of the opponent. However, the game of political image is more complex than this, it is more in the case of the current political campaign in El Salvador (elections 2009) the attack of the official opposition candidate becomes disproportionate to the population to be as straightforward naturalist and no response or counter, or be the indirect response. According to studies by Transparency International in a span of 8 months, the ruling directly started based on 85% of wedges, a private organization called the joint force 5% and only 10% opposition. This avalanche official propagandistic, direct attack, the speech filled with images of past conflict contributed to the non-response opposition made at the level of perception of the majority of voters (according to polls) that the ruling party's campaign for the population is hollow, and hear rain . It's more direct attacks, like last year in the United States amounted to Obama, working for Funes, who with a good smile and idioms is positioned as non-confrontational and very capable. No doubt Pope Benedict XVI has every right to point out that the negative is not fought with the negative but with Posiva, something like good triumphs over evil.
certaza can not have the results but it is clear that Salvadorans left the band no longer communists eat children and kill cows , but rather is a choice of real change for the country.
Recently, two senior leaders of the ruling party have agreed, stating that such a good curriculum to continue in office as a government that is not necerario focus on attacking the opponent to win. No doubt even among the ranks of the ruling are discontent with the campaign and time is running out to change the trends of the polls. The closing of the campaign will show if the consultants were able to read what is happening or is locked in alter ego illustrated his experience and power.
The left, meanwhile has a good challenge with only Martene the state of things in his favor as far as they are and keep that positive image to have for the first time in national history first ruler right to close the cycle begun with Martinez in 1931 as the national discourse anticommunist speech to test the thesis that more than half a century in the country have been expected as the solution to all problems.
The triumph of the left start another cycle in the history of the country with which we must be sure to reaffirm the democratic alternation in power. Have grown the rule of law and matured democratic model in the country when, after the management of the left government, any other party to compete and win the election without incurring a fatal tear or trauma to the social and cultural fabric called El Salvador.
certaza can not have the results but it is clear that Salvadorans left the band no longer communists eat children and kill cows , but rather is a choice of real change for the country.
Recently, two senior leaders of the ruling party have agreed, stating that such a good curriculum to continue in office as a government that is not necerario focus on attacking the opponent to win. No doubt even among the ranks of the ruling are discontent with the campaign and time is running out to change the trends of the polls. The closing of the campaign will show if the consultants were able to read what is happening or is locked in alter ego illustrated his experience and power.
The left, meanwhile has a good challenge with only Martene the state of things in his favor as far as they are and keep that positive image to have for the first time in national history first ruler right to close the cycle begun with Martinez in 1931 as the national discourse anticommunist speech to test the thesis that more than half a century in the country have been expected as the solution to all problems.
The triumph of the left start another cycle in the history of the country with which we must be sure to reaffirm the democratic alternation in power. Have grown the rule of law and matured democratic model in the country when, after the management of the left government, any other party to compete and win the election without incurring a fatal tear or trauma to the social and cultural fabric called El Salvador.
